Our Leadership

Shafiee Bin Asri

Chief Communication & Media Officer

Directing corporate communications, brand presence and media engagement strategies.

Shafiee Bin Asri

Professional Overview

As Chief Communication & Media Officer, Shafiee Bin Asri is responsible for managing the brand narrative and public presence of Elmin Crest. This function ensures that the company's communication strategies are clear, consistent, and aligned with its reputation as a premium engineering firm.

His role focuses on media relations, stakeholder engagement, and overall corporate messaging. By coordinating the company's internal and external communications, he supports business development efforts and maintains a professional, credible public profile across all media channels.

CORE RESPONSIBILITIES

Focus Areas

01

Corporate Communications

Structuring official messaging to ensure a unified and professional company voice.

02

Media Relations

Managing external media engagements and protecting the organization's public reputation.

03

Brand Communications

Developing strategies that reinforce Elmin Crest's identity in the engineering sector.

04

Stakeholder Engagement

Facilitating clear communication channels with clients, partners, and the public.

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